HTML tags in sql query

I've generated an advanced SQL report to list alerts for all down events. The report is shown on a big screen in our NOC.

I want to change the colour of each line in the list (not the background of the page) based upon the priority of the alert.

Is this possible?

I tried to insert html tags in the query (like font color) but solarwinds translates the escape codes ( "<" to "&lt;" and so on), so once the report is shown, I just see the tags included, instead of the red text.

Any help would be appreciated!

Thanks.

Peter